Conquer Your Marketspace

   DTI Business Strategies
                             -- A Marketing Advisory and Customer Relations Training Company --
                                  Coaches You to Craft Marketing Messages
                                         Your Prospects Just Love to Buy!
                                         DTI Adds Outreach and Impact at the Place
                                                       Where Your Boxed CRM Package Leaves Off.

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Phone: 215-256-3115
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Do You Own Virtually 100% Of Your Market?

The CEO of DTI Business Strategies says, "With a Our Systematic Guidance, within 12 Weeks, You Can CONQUER YOUR MARKETSPACE! With Our Personalized SMARTER MARKETING Workshops You Can Become The Obvious Choice In A Sea Of Competition
In today’s marketplace we are urged to buy a product at least 1000 times a day. Between newspapers, magazines, radio, TV, junk mail, e-mail and even our cell phones we are flooded with one offer after another.
You probably don’t think it’s that many because your eyes, your ears, and your mind tell you to ignore most of that tidal wave of offers. Each competitor tries in vain to shout with the loudest voice that his business is superior. Headlines get bigger, radio ads get more obnoxious, advertising agencies get richer. More significantly, customers begin to disbelieve any claim made by any of the companies. Your own business prospects are numbed by the torrent of marketing messages. Cutting through the everyday experience of "Too much noise" has become the primary marketing challenge for small businesses. Given this reality, most small business owners don't even dream that complete market dominance is an possibility. Most just figure there's always going to be competition in business. Most just put up a "me too" looking web site, do an email blast now and then, and mail out the same old tombstone looking 'marketing' pieces. Well, they're right - and wrong. Take this test: 1. Pull out your best ad and one from a competitor. 2. Place them side by side. 3. Put your name in his ad and his name in your ad. Any difference worth noting? If not, then you're part of the problem -- not on the verge of a solution.
You Have A Better Chance Than Bill Gates We at DTI Business Strategies believe that small businesses in a definable local or regional market may have a better chance than Bill Gates to conquer their measured market. Is niche marketing the way to go then? Obviously, different is better than "me too." The question isn't whether or not to be different, but how to communicate those differences in a way that your prospects and customers will *believe and embrace. Here's an eye catching example. The other day a friend of mine went into a local butcher to buy four pounds of prime strip steak. After carefully weighing out four pounds of prime strips, and printing the pricing label, the shop keeper reached back into the case, grabbed what was easily another pound of steak, plopped it on top of the pile, and said "Thanks for coming in. Come back again soon." My friend had ordered a four pounds of steak. He paid for a four pounds of steak. He received 25 percent more* prime steak than he had ordered. He left with the feeling that he would never shop anywhere else. My friend's experience had been so remarkable that he told me and he tells everybody else he meets about it. REMARKABLE. That's it -- "REMARKABLE" -- in the sense that prospects and customers alike feel a compelling urge to 'remark' on their experience with you to someone else. Get your customers to feel that their experience with you has been simply remarkable and you're well on the road to Conquer Your Marketspace. In our SMARTER MARKETING Workshops, we teach that becoming REMARKABLE is one of the prime keys to market dominance and overwhelming success.
As a contrasting example, I went into Panera's the other day. On the menu board was the following: Baker's Dozen (13 Bagels) . . . . . . $7.19 I ordered 13 bagels. I paid for 13 bagels. I received 13 bagels. I left feeling that Panera's and I were completely even. I immediately thought of how the Panera's experience could have been made remarkable for me: 1. Change the menu board to read: One Dozen Bagels . . . . . . . . . $7.19 2. Put an extra bagel in a separate bag and give it to every person who orders a dozen bagels. Same number of bagels. Same price. But a huge difference in customer experience. How about you? Are your customers getting only what they paid for? Or are they getting that little something extra that turns buying from you or working with you into a special experience that they won't get anywhere else. Our SMARTER MARKETING Workshops teach you how to look at your customer's experience from the other side of the desk or counter or checkbook. Our SMARTER MARKETING Workshops guide you systematically to build into your daily business routines just those customer relationship experiences that make doing business with your firm simply REMARKABLE. Seth Godin has written persuasively of the REMARKABLE factor in 2 of his books Purple Cow and Free Prize Inside. (You'll get one copy FREE when you discuss with our CEO enrollment in your own SMARTER MARKETING Workshop series.) OK, So Now You've Got The Idea about Becoming 'REMARKABLE' What Else Do You Need to Succeed? IRRESISTIBLE. How do you get prospects to want to take that first step? How do you get qualified, prospective customers to get that first experience with you so that they learn just how remarkable your way of doing business can be. To capture their attention takes a first touch with an 'IRRESISTIBLE OFFER'. Wired Magazine, Fall 2005, cites recent scientific research by a prominent electronic toy company that says the average amount of time a human being will focus on one thing before their mind starts to wander is seven seconds. Mark Joyner says that for sales your chance to make a first impression is even shorter. His book, The Irresistible Offer -- How to Sell Your Product or Service in 3 Seconds or Less -- points out that "There are 86,000 seconds in a day. You have exactly 3 of them to capture the mind of your prospect." Our SMARTER MARKETING strategy to Conquer Your Marketspace shows you how to begin with an irresistible, high value, low risk offer. Domino's had one, "Pizza hot and fresh to you door in 30 minutes .. or less .. or its free." Maytag had "Ten Years Trouble Free Operation." Caterpillar's was "48-hour parts service anywhere in the world, or Caterpillar Pays." Columbia House Records said, "10 CDs for 1 Cent". Or, Federal Express' still has the well known, "When it absolutely, positively has to be there overnight." Or, Circuit City "We will honor the lowest price you can find for 60 days after your purchase." DTI Business Strategies has devised a complete methodology for combining your Irresistible Offer and Remarkable Experiences with powerful Marketing Messages into a SMARTER MARKETING PLAN that guarantees to enable you to CONQUER YOUR MARKETSPACE in 6 months or less. SMARTER MARKETING will show you how to craft your irresistible offer and embed it in a quotable 'touchstone' that captures that all important first impression and proves that your business is worth a deeper look. We will help you to build your own niche-focused, custom SMARTER MARKETING blueprint that emphasizes what's remarkable about how you do business. SMARTER MARKETING builds messages that show your business targets how to make an informed decision in their own best interest. SMARTER MARKETING demonstrates why -- without a doubt -- the best choice of business partner is you. When REMARKABLE and IRRESISTIBLE come together in a business that's tuned to the best interests of its prospects and customers, do you think that anyone else will have half a chance at cracking your empire? It ain't going to happen. You CAN DOMINATE your marketspace. Your real opportunity to Conquer Your Marketspace lies in having an IRRESISTIBLE OFFER combined with REMARKABLE INNOVATION and a SMARTER MARKETING PLAN. SMARTER MARKETING gets a predictable response from every qualified prospect. Targeted. Reliably. Guaranteed. Here's how to start: We're looking for several new clients. It's simple to qualify If your firm is considering purchase, upgrade, or expansion of a "customer relationship" software solution, we make it absolutely simple to qualify. Your firm qualifies if it meets these 3 criteria: 1) If your firm has 15 or more employees in a combination of executive, sales, and/or service roles; 2) If we can meet before May 10 with your senior executive(s) whose decision authority covers marketing or sales. We also need to meet with any one else involved in this kind of decision; 3) If your executive's budget or spending authority for this kind of product/service exceeds $15,000 then James W. Wiley, Harvard grad and Wharton MBA, CEO of DTI Business Strategies,* active in the CRM market since 1987, wants to get to know your firm. Take This Simple Step. Register for Your FREE baseline interview called "Ready to Take Off? Your Place in Your Marketspace". ● You get FREE Seth Godin's 145 page, hard cover book Purple Cow --Transform Your Business by Being Remarkable. ● You'll get two FREE 2-hour Interviews with a Workbook Designed to Help You to Decide Whether You're Ready for Your Own SMARTER MARKETING Workshops Register for a phone call from our CEO, James W. Wiley to discuss your participation.

You Can

CONQUER YOUR MARKETSPACE !

Here's What SMARTER MARKETING Really Involves . . .
and What SMARTER MARKETING Delivers.

1) A Business Changing Education on Powerful, Straight Forward, New Factors
for Making Your Business Better Than All the Rest

2) A Strategic Survey of What Motivates Your Best Customers
and Hottest Prospects

3) A Critical Examination of How Well Your Business Is Set Up
To Make Customers More Than Happy

4) A Fantastic and Fun Selection of Just That 'Irresistible Offer'
that Drives Qualified Prospects in 3 Seconds or Less to Want
to Contact You to Know More About Your Company and Offer

5) A Series of 7 - 10 On-site, Hands on, Sleeves Up Workshops
to Design a SMARTER MARKETING Action Plan Where Your Industry
Expertise Combines with Our Marketing Saavy to Produce
Niche Focused Campaigns That Generate Measurable and
Predictable Results

6) A free testbed "seat" of Maximizer CRM 10, one of the nation's
leading CRM software systems, to help manage your desktop marketing,
to record business contact management for sales and customer service,
and to guide how well your teams are building better customer
relationships. We also offer continuing services to configure, support,
extend, revise and update your CRM solution to your best advantage.

That's SMARTER MARKETING all combined in a package tailored specifically
to your company, with your people and resources, in your marketspace,
with our guiding help. You'll set specific objectives for the growth of
your business. In 6 months or less, you will be able to measure your company's
dominance in your target marketspace.

The RESULT. GUARANTEED.

Start Here.

Take This Simple Step.

Register for a FREE Interview
called

"Ready to Take Off? --
A Baseline Look at
Your Place in Your Marketspace".
            ● You get FREE Seth Godin's 145 page, hard cover book
            Purple Cow -- Transform Your Business by Being Remarkable.
            ● You get Two FREE 2-hour Interviews with a Workbook where
            Participation is Designed to Help You to Decide
            Whether You're Ready to Launch Your Own

SMARTER MARKETING Workshops
            Learn How to Build your Company Profile
            to Become 'the Best Deal' in Your Marketspace,
            to Craft Irresistible Offers that Bring Qualified
            Prospects Running to See You, to Insure that Every
            Customer's Experience with You is Simply Remarkable,
            and Sharpen Your Marketing Messages until
            Prospects and Customers Alike Declare:
                           "I know what
                                   makes up
                                   the best deal
                                   for my firm.
                                   You've got it.
                                   I want it.
                                  Count me in!"
Count me in!" Register for a phone call from our CEO, James W. Wiley
           to discuss your participation.

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